Employing influencers to market your products is an amazing strategy. The post describes the benefits of having influencers to promote your products.
Roping in celebrities to endorse products is a sure-shot way, as a marketing activity, to shoot up the sales figures through the roof, but consumers of today are smarter, and they no longer fall for the gimmicky approaches adopted by the companies to lure them.
Consumers today have become more vocal about what they want and how they want it. Keeping this fact in mind, businesses are increasingly relying on influencer marketing to cater to the new-age consumers.
Today, about 67% of businesses promote their products or services with the help of influencers. Now you may wonder, why influencers? Because influencer marketing has entered the mainstream marketing procedures, to reach out to the target market more effectively.
Indulging, informing and nurturing the consumers are the task that every marketer aims to accomplish. With influencer marketing, meeting this target becomes less cumbersome.
Influencer marketing is set to present many promising opportunities in terms of reaching out to more consumers and also guarantees favorable results with a substantial investment in 2018.
So now let’s discuss how influencer marketing is advantageous for your businesses.
1) This method of marketing tends to be extremely relevant and focused
When you approach an influencer who work with the kind of products you’re trying to sell, you get the opportunity to convey your message to the right audience who happen to follow the particular influencer. This is the reason why influencer marketing has been able to rake in high ROI.
For instance, if you own a clothing brand, your target audience will be people who take an interest in fashion and beauty. So, your chances of getting noticed by the right audience turn out to be higher, if you partner with a fashion blogger. These people have earned the reputation of accomplished influencers, and have a sizeable follower base.
When your message gets to the relevant set of audience, the possibility of conversions turns out to be great. Hence, relevance and focus are the most prominent advantages of integrating influencers into your marketing activities.
2) Convincing and converting the millennials & Gen Z Consumers is easier
The young audiences are more in favour of digital media than the television commercials. Now since influencer marketing primarily revolves around various social media platforms, so reaching out to the young crowd is a lot convenient.
85% of Gen Z consumers use social media to know about multiple new products. This highlights how youngsters, in particular, are highly inclined to receive specific product information through different social media platforms.
Moreover, 40% of the YouTube subscribers opine that their favourite influencer understands their needs better than most of their friends, thereby reaffirming the credibility, trust, and a strong personal connections social media influencers establish with their young followers.
3) Prompts greater ROI generation
According to a case study, influencer marketing can produce at least 10 times more ROI than traditional digital marketing campaigns. There is a multitude of information available that corroborates how efficient it can actually be.
Now you may ask, will it be beneficial for every type of business ventures under the sun? Well, no, nothing comes with a 100% success rate. However, there are sufficient details out there that point out that influencer marketing is something worth exploring in case of every business.
4) It acts as a kind of a product review
A positive review of your products and services from a regular consumer is undoubtedly something to look forward to, but people will really take note if an influencer has written and shared it.
So approaching an influencer for a review of your products or services is one of the definite advantages of influencer marketing because it appears as far more nuanced and authentic, than just offering discounts to consumers who write reviews on your products.
One impactful, high-trafficked review is hundred times more beneficial, and it happens to be a cost-effective form of advertising as well.
5) Doesn’t appear too “in-your-face.”
One of the fundamental reasons why influencer marketing is advantageous in drawing more purchases is because it isn’t too assertive. When people follow a certain influencer, they have willingly signed up to receive content from them. So, when you disseminate your messages through an influencer, it comes across as subtle.
Also, influencer marketing is way more efficient in sending out your message to your target audiences than the normal ads. According to a specific study, two-thirds of customers have applied ad blockers on their computers and smartphones. Thus, valuable and authentic information from influencers is always a great way of reaching out to them.
6) Prompts faster customer acquisition
Since the audience you are targeting with influencer marketing is essentially interested in your specific industry, it doesn’t take much effort to convert them. So, not only can you get more customers but also conversion rates will increase.
A specific study revealed that influencer marketing is the quickest in accumulating customers online. Approximately, 28% of marketers in this particular study seem to agree with this.
7) Works well in case of your brand Awareness and its reach
Influencer marketing provides an excellent way of catering to new audiences for your services. Thanks to the post of an influencer about your company, now more people will start opening up to your motto, logo, company colors, and the list is endless.
That way, when people come across your brand’s name in the future, they’ll easily relate to your company, because it’s been advertised by someone they look up to.
8) It’s comparatively easier on your pockets
Influencer marketing isn’t all that expensive. In fact, businesses today are more inclined to rope in micro-influencers, as they are more impactful and cost-efficient as well. These influencers nurture a sizeable and organic follower base who are all genuine and hence are more focused and engaged.
A study indicates that a vast majority of micro-influencers charge lower than $500 per sponsored post. Also, quite often they even work in exchange for free services or products. So influencer marketing will definitely be a much more affordable option.
9) Long-term Influencer Relationships
Initiating an influencer marketing campaign doesn’t just have to do with the metrics, it’s about establishing positive connections. By building a sort of rapport with the influencers, brands can form solid and long-lasting partnerships that will prompt long-term benefits.
Also, forming a relationship with a leading influencer marketing agency keeps a business informed of new possibilities, and also the latest trends in the industry and the best practices.
10) Generating significant insights and details
Influencer marketing campaigns can offer crucial data for the brands. From the details on engagement like, likes, comments, views, and shares, to click through rate (CTR), social sentiment, and acquisitions, brands not only have the capacity to get in touch with new audiences through influencer marketing, they can learn important details about consumer behaviors of their own customer base as well.
So these benefits should encourage you to approach an influencer for your business to accelerate the process of generating more profits.