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Employing influencers to market your products is an amazing strategy. The post describes the benefits of having influencers to promote your products.

Roping in celebrities to endorse products is a sure-shot way, as a marketing activity, to shoot up the sales figures through the roof, but consumers of today are smarter, and they no longer fall for the gimmicky approaches adopted by the companies to lure them.

Consumers today have become more vocal about what they want and how they want it. Keeping this fact in mind, businesses are increasingly relying on influencer marketing to cater to the new-age consumers.

Today, about 67% of businesses promote their products or services with the help of influencers. Now you may wonder, why influencers? Because influencer marketing has entered the mainstream marketing procedures, to reach out to the target market more effectively.

Indulging, informing and nurturing the consumers are the task that every marketer aims to accomplish. With influencer marketing, meeting this target becomes less cumbersome.

Influencer marketing is set to present many promising opportunities in terms of reaching out to more consumers and also guarantees favorable results with a substantial investment in 2018.

So now let’s discuss how influencer marketing is advantageous for your businesses.

1) This method of marketing tends to be extremely relevant and focused

When you approach an influencer who work with the kind of products you’re trying to sell, you get the opportunity to convey your message to the right audience who happen to follow the particular influencer. This is the reason why influencer marketing has been able to rake in high ROI.

For instance, if you own a clothing brand, your target audience will be people who take an interest in fashion and beauty. So, your chances of getting noticed by the right audience turn out to be higher, if you partner with a fashion blogger. These people have earned the reputation of accomplished influencers, and have a sizeable follower base.

When your message gets to the relevant set of audience, the possibility of conversions turns out to be great. Hence, relevance and focus are the most prominent advantages of integrating influencers into your marketing activities.

2) Convincing and converting the millennials & Gen Z Consumers is easier

The young audiences are more in favour of digital media than the television commercials. Now since influencer marketing primarily revolves around various social media platforms, so reaching out to the young crowd is a lot convenient.

85% of Gen Z consumers use social media to know about multiple new products. This highlights how youngsters, in particular, are highly inclined to receive specific product information through different social media platforms.

Moreover, 40% of the YouTube subscribers opine that their favourite influencer understands their needs better than most of their friends, thereby reaffirming the credibility, trust, and a strong personal connections social media influencers establish with their young followers.

3) Prompts greater ROI generation

According to a case study, influencer marketing can produce at least 10 times more ROI than traditional digital marketing campaigns. There is a multitude of information available that corroborates how efficient it can actually be.

Now you may ask, will it be beneficial for every type of business ventures under the sun? Well, no, nothing comes with a 100% success rate. However, there are sufficient details out there that point out that influencer marketing is something worth exploring in case of every business.

4) It acts as a kind of a product review

A positive review of your products and services from a regular consumer is undoubtedly something to look forward to, but people will really take note if an influencer has written and shared it.

So approaching an influencer for a review of your products or services is one of the definite advantages of influencer marketing because it appears as far more nuanced and authentic, than just offering discounts to consumers who write reviews on your products.

One impactful, high-trafficked review is hundred times more beneficial, and it happens to be a cost-effective form of advertising as well.

5) Doesn’t appear too “in-your-face.”

One of the fundamental reasons why influencer marketing is advantageous in drawing more purchases is because it isn’t too assertive. When people follow a certain influencer, they have willingly signed up to receive content from them. So, when you disseminate your messages through an influencer, it comes across as subtle.

Also, influencer marketing is way more efficient in sending out your message to your target audiences than the normal ads. According to a specific study, two-thirds of customers have applied ad blockers on their computers and smartphones. Thus, valuable and authentic information from influencers is always a great way of reaching out to them.

6) Prompts faster customer acquisition

Since the audience you are targeting with influencer marketing is essentially interested in your specific industry, it doesn’t take much effort to convert them. So, not only can you get more customers but also conversion rates will increase.

A specific study revealed that influencer marketing is the quickest in accumulating customers online. Approximately, 28% of marketers in this particular study seem to agree with this.

7) Works well in case of your brand Awareness and its reach

Influencer marketing provides an excellent way of catering to new audiences for your services. Thanks to the post of an influencer about your company, now more people will start opening up to your motto, logo, company colors, and the list is endless.

That way, when people come across your brand’s name in the future, they’ll easily relate to your company, because it’s been advertised by someone they look up to.

8) It’s comparatively easier on your pockets

Influencer marketing isn’t all that expensive. In fact, businesses today are more inclined to rope in micro-influencers, as they are more impactful and cost-efficient as well. These influencers nurture a sizeable and organic follower base who are all genuine and hence are more focused and engaged.

A study indicates that a vast majority of micro-influencers charge lower than $500 per sponsored post. Also, quite often they even work in exchange for free services or products. So influencer marketing will definitely be a much more affordable option.

9) Long-term Influencer Relationships

Initiating an influencer marketing campaign doesn’t just have to do with the metrics, it’s about establishing positive connections. By building a sort of rapport with the influencers, brands can form solid and long-lasting partnerships that will prompt long-term benefits.

Also, forming a relationship with a leading influencer marketing agency keeps a business informed of new possibilities, and also the latest trends in the industry and the best practices.

10) Generating significant insights and details

Influencer marketing campaigns can offer crucial data for the brands. From the details on engagement like, likes, comments, views, and shares, to click through rate (CTR), social sentiment, and acquisitions, brands not only have the capacity to get in touch with new audiences through influencer marketing, they can learn important details about consumer behaviors of their own customer base as well.

So these benefits should encourage you to approach an influencer for your business to accelerate the process of generating more profits.

Whether you run a small business or a large one, social media presence is important to help grow your business. Social media marketing can be useful in so many ways.

Standing in 2017, social media does not require any introduction. You must have already realized by now that the reach of social media is massive and since majority of the earth’s population spends at least 6 hours every day on the internet, it is needless to say how effective social media marketing can be, if it’s done correctly. Well, more than 80 per cent of the small businesses use social networking sites such as Facebook, Twitter, LinkedIn, Instagram, Pinterest etc. to grow their business. If you are unaware of the significance of social media marketing till now, then how social media can help your business grow.

1) Social media is the most popular platform to endorse your brand

It does not require a rocket science to decipher that social media is quite popular among customers. As mentioned before, majority of the world population feeds on social media which means it reaches almost every existing and potential customer that uses social media on a day-to-day basis. You can start your social media marketing with Facebook first, which has more than 1.7 billion active users every month. In most of the cases, even the smallest of the businesses can benefit from having a significant presence on the most popular social media platform, i.e. Facebook. Once you are acquainted with how things work on social media, you can start building your image on other social media platforms as well.

2) Social media allows you to get the word out in a casual way

If you have not been alienated from the popular social media sites like Facebook or Twitter, you must have noticed that social media can be used to get the word out about anything the user desires. Unless it’s spam or carries indecent content (in which case the site takes it down), social media platforms can be employed to inform people about your business. Besides, social media allows you to establish a relationship with your target audience, making it easier for you to track their responses and needs. Having an online presence can also allow you to grow your network. For instance, if someone has availed your product or service in the past, it will be easier for them to tell their friends and acquaintances about your services.

3) It is useful and cost-effective

The latest algorithms used in the social networks filter it for the consumers what they can see in their news feeds. In these circumstances, chances are that your organic content may get lost. Interestingly, the advertising features offered by the social networks are quite low and allow you to promote your content as well as special offers at a reasonable price. In fact, advertising on social media is quite cheaper than traditional advertising, and it has more reach than the other. If you are using social media advertising properly, it will be a cheaper way to reach more prospects, increase your audience and evolve your business.

4) Social media allows you to have an interpersonal relationship with your customers

The best way to improve your business is by knowing what the consumers want. Well, social media gives you to scope to know your audience, what interests them, and what they think about your services in particular (through feedbacks). It is a two-way communication. So, if you are asking your audience to share their thoughts, you also need to respond to their queries and suggestions to maintain a healthy relationship.

5) Social media defies age barriers

Your target audience can be people from a specific age group or perhaps your product serves everyone regardless of age differences. In both the cases, social media can be employed for marketing purposes. Studies have shown that more than 70% of the adults ageing between 30 and 49 use social media on a regular basis. Besides, it is more of a compulsory thing for every adult to have a social media presence since it is one of the easiest ways to stay connected with the friends and acquaintances. This also suggests that no matter what age group you target, there are high chances that you may reach them through social media platforms which will ultimately help you grow your business.

6) On social media your business is live 24×7

While your store might be open for a fixed amount of time every day, on social media, you are present 24×7. A study reveals that social media users in the USA check their social media accounts more than 15 times a day. A customer may visit your store once or twice in a week, while the chances of appearing on her news feed are much higher than that. Also, it is important to note that social media users are always active. So whether its 10 in the morning or midnight, there’s someone or the other who can see your post, so use it wisely.

7) You can share plenty of information on social media

While search engines like Google is a better place to find information about a certain business or organizations, social media sites can also be used to put all the necessary information about your business. Unlike the search engines, you can update that information on daily basis, and you can also educate your audience about your latest activities, offers and discounts by posting them on the social media platforms. It’s a great way to engage your consumers and if you want those posts can be indexed by the search engines so that when someone searches something similar to what you offer, it can appear in the results, increasing your reach by several times.

8) It can be a platform for your customer service

For small businesses, it can be little hectic to set up a separate customer service department, but you must realize that it is also one of the elementary factors that make a business successful. Well, on social media you have the option to create your own customer service for the business and provide instance assistance to your target audience. Nothing repels customer more than a lousy customer care service. So monitor your social media profiles and ensure no customer inquiry goes unnoticed.

9) Social media marketing can improve your email marketing game

As mentioned before, social media marketing has a better reach than most of the conventional forms of marketing, including email marketing. However, email marketing holds its own significance in educating target audience about your business on a regular basis. You can use social media to share your email newsletters and open up your content to a whole new set of the audience without making much effort. You can set a “join our newsletter list” button on your page which can do the trick.

10) Social media can be accessed everywhere

With the hike in the use of smartphones and tablets, it has become quite simple for the users to access social media platforms on the go. In fact, a study reveals that the majority of the social media users access their profiles from the portable devices (like smartphone, tabs, laptops, etc.). So if you are willing to grow your business using social media, it will be wiser for you to optimize your social media pages for mobile users. If your site is not smartphone-friendly, the prospects may turn their backs on you.

Social media marketing is the easiest and most viable way to promote your business. So if you haven’t tried it yet, this is the perfect time to dive in. Create a social media presence for your business and be recognized by the customers easily.

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